Girls Aloud's Sarah Harding honoured in new Primark collection
Primark has partnered with Girls Aloud members Cheryl, Kimberley, Nadine and Nicola to create a collection of nightwear in honour of their bandmate Sarah Harding, who died from breast cancer last year.
The exclusive capsule collection features a nightshirt and pyjamas, designed in collaboration with Cheryl, Kimberley, Nadine and Nicola.
In support of Breast Cancer Awareness Month, Primark plans to donate 50% of the sale price from the products to Cancer Research UK and The Christie Charitable Fund, with a minimum commitment of £500,000.
The money raised through the partnership will help fund a research project by Dr Sasha Howell, Harding's doctor at The Christie, a specialist cancer centre in Manchester where she was treated.
Commenting on the collection, Cheryl Cole said: “Before Sarah passed away we promised her we would fulfil her wish of raising money for vital research to help determine young women between the ages of 29 and 40 who could be at risk of breast cancer with no genetic history. This campaign with Primark will raise a significant amount of money to help us achieve our promise to her.”
Adding to this, Nadine Coyle said: “We’re grateful to Primark for this opportunity and for all the money they will be donating in Sarah’s name. Sarah would have loved this nightwear range so much and we hope the Girls Aloud fans will too."
The partnership is part of Primark’s wider Breast Cancer Awareness campaign, which shares real-life stories highlighting the impact of breast cancer on relationships, self-confidence and body image. As part of this, Primark is giving £750,000 to support the work of selected cancer charities across the UK, US and Europe.
The news coincides with the launch of Primark's new specialist range of leisurewear, underwear, nightwear and accessories for those who have been impacted by breast cancer. The range has been developed with Breast Cancer Now and those who have experienced breast cancer and undergone breast surgery.
