Primark launches specialist breast cancer collection

Primark has launched a new specialist collection of leisurewear, underwear, nightwear and accessories for those who have been impacted by breast cancer.

The collection has been developed with Breast Cancer Now and those who have experienced breast cancer and undergone breast surgery. It features pieces which address some of the challenges and needs women have following treatment, without compromising on design.

The Breast Cancer Awareness collection features 28 items including post-surgery bras and leisurewear such as a hoodie, t-shirts, briefs, nightwear, slippers and socks.

The post-surgery bras, which use Cool Max technology, are designed to address challenges such as tenderness, swelling and hot flushes that can occur during treatment, recovery and post-surgery.

The range also includes a post-surgery lace bralette, following research that showed many women still want to "look and feel good" during treatment and recovery from breast cancer.

Alongside the launch, Primark is promoting breast cancer awareness through the launch of a new campaign which shares real-life stories highlighting the impact of breast cancer on relationships, self-confidence and body image. As part of this, Primark will give £750,000 to support the work of selected cancer charities across the UK, US and Europe.

Ann-Marie Cregan, Trading Director at Primark, said: “We want to support and empower women, whatever life brings. Cancer affects so many of us and we are really proud to be using our scale to drive awareness, raise vital funds and support services for people affected by cancer.

“We are listening to our colleagues, customers and wider organisations and offering women the products they need at every stage of their lives. We know that specialist products like these aren’t always accessible or affordable to everyone and we want to change this by bringing high-quality technical products that are comfortable, functional and look good to as many women as possible, at the best value on the high street.”

The news follows Primark's decision to offer a dedicated fitting room area for women, as well as continuing to offer a combined fitting room area which everyone can use.