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Klarna launches ‘Dream Deal Days’ to celebrate reaching 150 million consumers

Tom Bottomley
20 May 2022

Global payments and shopping service Klarna is launching a three-day event called ‘Dream Deal Days’ from 27-29 May 2022, in celebration of reaching 150 million consumers and 400,000 merchants.

The event, which will take place across 19 markets globally, will help consumers save money and get exclusive deals and discounts “on the products they have been dreaming of”.

There will be also be product drops from some of the biggest retailers and brands, including Farfetch, Mango, Adidas, Puma, Coach, Charlotte Tilbury, Crocs and Pandora.

Partnering with some of the best known retailers across fashion, beauty, homeware and electronics, the event will help consumers get great deals on dream purchases found on wishlists all over the world, including the millions that have been saved on Klarna’s in-app wishlists.

The deals will be available through the Klarna website and app, as well as through participating merchant’s websites.

David Sandström, Chief Marketing Officer of Klarna, said: “17 years ago, Klarna set out on a journey to achieve one mission; to make payments simple, safe and smoooth for millions of people across the globe. To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of ‘Dream Deal Days’.

“This event is Klarna’s opportunity to give back to our community, presenting our users with the chance to purchase exclusive deals at great prices however they choose to pay. Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams.”

A global Klarna survey involving more than 19,000 consumers from 19 countries has revealed that approximately half (46%) of shoppers across the world currently have an item they would describe as “their ideal dream purchase”, while almost as many (43%) are planning to make a dream purchase for someone other than themselves.

Even though more than one third of those surveyed (37%) said it's impossible to put a price tag on what should be considered an ideal dream purchase, the top reason it has not yet been bought is because it's considered too expensive (62%).

In addition to the ‘Dream Deal Days’, there is also the opportunity to win prizes by entering into a competition organised by Klarna to celebrate some of the milestones from its 17 year history. Prizes include exciting global live experiences featuring familiar famous faces from previous Klarna campaigns. The competition entry form can be found on the Klarna website from today, 20 May, running until 29 May.

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