Freemans reveals sneak peak of star-studded summer campaign
Digital department store Freemans has today previewed its new ‘Get Set for Summer with Freemans’ campaign including its latest TV ad, both of which are set to be released on 6 May.
The star-studded campaign includes well-known Strictly Come Dancing faces such as Janette Manrara and Flavia Cacace-Mistry who are joined by Nadiya Bychkova for the first time.
Loose Women panelist Nadia Sawalha remarks in the voiceover, ‘wherever your summer takes you, shop fashion, beauty and home, with free delivery and flexible ways to pay’.
This economically-concious statment stays true to the brand's ethos. Freemans recently launched the ‘Everyday Value’ initiative to help families through the cost-of-living crisis, offering over 3,000 items at entry price points across fashion and home for SS23.
The Strictly trio showcases Freemans’ fashion line-up from dancer and designer Julien Macdonald whose exclusive STAR range is one of the company's most successful collaborations in its 100-plus year history.
Cacace-Mistry wears pieces from Aniston and Bychkovais styled in Lascana pieces. Both brands are exclusively available on freemans.com.
The campaign is the latest to position the fast-growing retailer as the ‘go to’ digital department store, where customers can discover inclusive fashion no matter their size, age, personal style, or budget.
Richard Cristofoli, Chief Customer Officer of Freemans, commented: "Summer feels like it’s been a long time coming this year. With lighter nights and warmer days forecast, at last, it’s time to celebrate everything that’s great about the season. Our product has been specifically selected to ensure we’re covering all price points- with value and style front and centre of the campaign."
Freemans recent Christmas trading update in February 2023 showed sales in the eight weeks to 31 December 2022 up 23%. Customer numbers exceeded one million, up 65% from two years ago when the retailer relaunched at the start of its “digital brand transformation” – from one-time catalogue retailer into modern digital pureplay.
