Follow us


Ganni could be sold by owner L Catterton for $700 million

Lauretta Roberts
01 July 2022

Ganni, the sustainable, contemporary women's brand from Denmark, could be sold by its parent L Catterton for $700 million, it has been reported.

Private equity house L Catterton acquired a majority stake in the brand in 2017 and has been focused on driving global growth. The investor is said by Reuters to have appointed banker Lazard to run the sale process with non-binding bids due to be submitted by 25 July.

It has been reported that the buzzy brand, which has grown on the back of a strong social media presence and its tribe of #gannigirls, has attracted interest from potential buyers in China. Sources told the news service that the business could fetch a price of between $500m and $700m.

Founded in 2000 by gallerist Frans Truelsen the brand has, since 2009, been run by husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup, who were responsible for its shift to sustainably, contemporary womenswear with an off-beat approach to styling.

The brand was almost single-handedly responsible for the ubiquitous printed midi dress with chunky footwear or trainers vibe that has been so dominant in women's fashion in recent years and it has attracted a multitude of imitators across the high street.

Ganni was one of the first to prioritise sustainability and has introduced collections using repurposed past collections and rental services. It has collaborated with denim giant Levi's on a collection created from vintage and repurposed denim. It has also partnered with resale platform Vestiaire Collective to keep its garments in circulation for longer.

L Catterton is one of the world's largest consumer-focus private equity houses and has made 250 investments over the past 30 years in brands including Birkenstock and Seafolly in fashion and Bliss in beauty.

It was created in 2016 when Catterton and LVMH, the luxury conglomerate, and Groupe Arnault, the family holding company of Bernard Arnault of LVMH, partnered to create L Catterton.

Free NewsletterVISIT