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Forever Unique launches first celebrity collaboration

Tom Shearsmith
11 August 2021

Following a successful rebrand in June 2021, global womenswear brand Forever Unique has unveiled its first collaborative collection, launched with influencer Charlotte Dawson.

The collection goes live today and will be Dawson's first collection since giving birth to her son Noah.

Since embarking on her new journey into motherhood, Forever Unique says "Dawson has been on a mission to create a capsule wardrobe to rediscover her style as a new mum, whilst remaining stylish and a role model to women."

The collection, named ‘Honest’, is inspired by Dawson's personality; championing the idea that you can still feel and look amazing when you have experienced changes in your body.

Owned by Seema Malhotra, star of the Real Housewives of Cheshire, Forever Unique has recently rebranded with a much more affordable pricing structure - without compromising on quality, sizing or fabrications.

The business is also expanding out of occasionwear and focusing more on lifestyle collections with an average selling price of £75, rather than its typical £165 products.

Seema Malhotra said: “Our ethos has always been empowering women through the art of our clothing and Charlotte was the perfect person to champion this message. She is a confident, bold and a beautiful girl who represents the brand completely! I’m beyond excited for her to join the Forever Unique family, this collection is super special.”

Charlotte Dawson added: “I’m so excited to introduce my new and ‘Honest’ collection with Forever Unique. The collection is filled with flattering outfits to make you look and feel chuffin' fabulous!”

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