Global womenswear brand Forever Unique has unveiled a rebrand, citing COVID-19’s effect on the occasionwear market and a long-lasting change in consumer shopping behaviours.
Renowned for its high-quality fabrics and superior attention to detail, Forever Unique’s rebrand will still include its signature approach to design but with a much more affordable pricing structure, without compromising quality; sizing and fabrications.
The business will expand out of occasionwear and focus more on lifestyle collections with an average selling price of £75, rather than its typical £165 products.
Alongside its competitive new price points, the website will launch a brand-new logo, cleaner aesthetics and new functionalities to improve the customer journey, reflecting a high-street independent boutique online.
Seema and Sandeep Malhotra, owners of Forever Unique, said: “It’s been an incredibly challenging time to be in fashion, especially being as an occasion-wear brand, but we have took the opportunity to engage our customers through social media and understand what they were really looking for. I think now more than ever, priorities have changed and the rise of influencer collaborations is bigger than ever. It is the right time to implement our new pricing strategy on accessible luxury product which had a key focus on not only style but also comfort and practicality.”
To celebrate the rebrand, Forever Unique has launch of its first ever influencer collaboration with fashion blogger Tara Maynard. The collection intends to take customers back to what Forever Unique do best – statement prints and bold colours in silhouettes to flatter the female curve.
Inspired by Tara’s personality and signature style, the collection comprises of two launch drops and will include fun fruit motifs, summer stripes, baroque print and classic block colour staples in a mix of co-ords, floaty feminine dresses and oversized shirts.
Forever Unique also confirmed it is set to launch a new influencer collection every quarter, available in sizes 8-14. Drop 2 will be launched in early July.