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FatFace launches new product personalisation service

Sophie Smith
29 November 2022

FatFace has launched a new product personalisation service, offering embossed personalisation on select leather bags and wallets. 

Forming part of its strategy to expand the brand's product range and capitalise on its growing customer base, the personalisation will be available to customers through the FatFace website from this week, with additional styles added in the run up to Christmas.

Customers will also have the chance to customise purchases with embroidered personalisation, including pyjamas, graphic tees, polo shirts, Breton tees and Airlie sweatshirts. The technology behind the initiative is powered by My First Years.

Kate Brown, Product Director of FatFace, said: “Offering unparalleled premium quality sourced clothing across a wide range of products and sizes is a really important part of our commitment to expand our product offer.

“We are really excited to able to launch our product personalisation service; it is something that our customers are increasingly asking for. We're proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever."

The launch follows the Fatface's recent partnership with True Fit to deliver size and fit guidance to shoppers, improve customer satisfaction and help reduce fit-related returns.

Earlier this month, the brand launched a new live shopping channel on its website as part of its digital-first focus. The live shopping channel is part of a series of initiatives to help inspire customers and encourage conversion in the run up to Christmas.

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