FatFace to launch live shopping ahead of Christmas period

FatFace is launching a new live shopping channel on its website as part of the fashion brand’s digital-first focus.

Launching on 3 November 2022, the live shopping channel is part of a series of initiatives to help inspire customers and encourage conversion in the run up to Christmas.

Presented by FatFace’s Head of Womenswear Design Jo Collins, as well as some "expert influencers", the experience will allow shoppers to watch each episode live on FatFace's website and buy products instantly from the video. Following each live session, the episodes will be available for customers to watch at a later date online.

The live shopping channel will focus on peak product and consist of a number of episodes including "tips, tricks and style essentials for the festive season, how to update your favourite pieces, great gifting ideas for every budget and an introduction to furoshiki and mindful wrapping".

The launch of live shopping is part of a series of developments FatFace has made as part of its digital-first transformation strategy, which aims to reach a sales mix of 60% digital over the next five years. This includes both back-end improvements to systems, as well as new initiatives for customers to engage with the brand and shop.

Keely Stocker, Marketing and Brand Communications Director at FatFace, said: “At FatFace we’re always looking for innovative ways to engage with our customers – whether that be in store or online – and live shopping has seen a real surge recently. Customers love our brand and our product, and this is an exciting opportunity to bring both to life in a digital way.”