Farfetch shoppers can earn credits to use on the site by donating unwanted items of clothing via a new partnership with secondhand platform Thrift+.
Thrift+ was a partipant in Farfetch’s start-up accelerator programme the Dream Assembly and donates a portion of its proceeds to one of 160,000 registered charities in the UK.
Under the new partnership shoppers can purchase a “Thrift+ x Farfetch” donation bag and select a their charity of choice. They can then fill the bag with their unwanted clothing and book a free collection or drop it off at a designated point.
Donated items are then photographed and sold on the Thrift+ website. When items are sold, one third of the profits are given in the form of Farfetch credits to the donor, one third is donated to charity and one third goes to Thrift+ to cover its costs.
Donors have the option to forego their Farfetch credits and donate two-thirds of the proceeds to their chosen charity.
“Thrift+ x Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact by giving good-quality clothes another useful life and supporting multiple charities,” said Farfetch sustainable business director Thomas Berry.
“This is a natural extension to our Farfetch Second Life resale programme, focused on luxury handbags, and part of our broader approach to sustainability,” Berry added.
Thrift+ founder Joe Metcalfe added: “We make donating second-hand clothes more effective, more transparent and more convenient, giving second-hand shoppers the same quality shopping experience as regular shoppers.
“Thrift+ was founded with the mission of bringing charity shops online. For this reason, we are delighted to be partnering with the leading global technology platform for the luxury fashion industry and to support them on their sustainability journey.”
Through its Second Life programme, launched in May, Farfetch allows shoppers to trade in their designer handbags in exchange for credits to be used on new purchases.
Sellers submit information and photographs of their bags for review by Farfetch’s partner, who proposes a price within two business days. If the price is accepted, the consumer schedules a free courier pick-up for the bag to be sent to the team to verify.
Farfetch then adds credits of the value of the offer to the customer account, for the consumer to purchase new items on Farfetch.com. Again this initiative was born from the Dream Assembly programme.
Earlier this week Burberry partnered with US-based resale platform TheRealReal to encourage its customers to resell their unwanted Burberry items and refresh their wardrobes with secondhand buys. The British luxury house said the millennial consumer was increasingly looking to services such as resale and rental as part of a more sustainable approach to fashion consumption.