Just A Group sets up new brand distribution arm

Just A Group, the parent company of the Just Around The Corner trade show and Just Consultancies agency, has established a new distribution arm to its business, called Just Now Distribution.

The move allows the business to offer a rounded service ranging from trade show to wholesale sales and representation to distribution all managed in-house.

Nicce (main image), the street and activewear brand which was recently acquired by Apparel Brands, has become the first customer of Just Now Distribution. The brand is already stocked by leading names, such as ASOS, JD Sports, Footlocker, DV8 and FootAsylum.

Just Now Distribution will distribute the brand to independents in the UK and EIRE and represent the brand as agents via JUST Consultancies with a couple of the key accounts.

Director Juls Dawson said of the move: “As we were involved right at the start of [Nicce's] journey and were integral in the rapid trajectory from 2013-2020, it feels to us at JUST, like the brand is coming home and under new ownership this is an exciting chapter in the latest stage of the brand’s life that we are thrilled to be part of.

"With Apparel Brands’ proven track record in managing and driving forward their acquisitions we are sure that the future is looking very positive for Nicce. We know the wholesale accounts and understand the Nicce consumer intimately and I hope we can utilise that knowledge together to better it’s continued success.

"We will be announcing several other exciting brands in the near future to add to our new distribution arm.”

The SS24 edition of Just Around The Corner will take place form 16-18 July at London's Tobacco Dock.