Eyewear brand Kimeze launches on Net-A-Porter
British inclusive eyewear brand Kimeze, which designs sunglasses and opticals for black and brown faces, has launched on online fashion retailer Net-A-Porter.
The nine-piece unisex capsule collection features sunglasses crafted in Italy that are inspired by both London and Africa.
Highlights include the London-based brand's signature 'Gabriel' cat-eye and oval-frame styles, the 'Akin' square-frame gold-tone sunglasses fitted with blush lenses and the crystal-embellished 'Damba' cat-eye sunglasses.
Founded in 2021 by Clare and Christina Kimeze, the sisters realised eyewear companies did not design sunglasses and opticals for black and brown customers as most eyewear is designed for Caucasian features and east Asian wearers.
Commenting on the partnership, Kimeze Co-founder Clare Kimeze said, “We are so thrilled to join the NET-A-PORTER family of incredible fashion and luxury brands. Being able to showcase our ground breaking and innovative collection to such a large global audience with a retail partner at the forefront of innovation, is an exciting and natural next step for us.”
Christina KimezeEyewear brand Kimeze launches on Net-A-Porter added, “All our glasses are designed to be fashion forward, chic and universally flattering. When it comes to making them fit, we have made changes to the nose bridge, temple length and angle of the glasses. This dramatically expands the range of people for whom the glasses will fit and look good on. These changes make a big difference. It is the difference between wearing glasses that are designed for someone else and glasses that are designed for you. It is the difference between being looked at and being seen.”