Ellesse collaborates with Sidemen for AW21 collection
Ellesse has launched its new AW21 collection with British YouTube group, Sidemen. The collaboration celebrates the Ellesse semi palla branding with SDMN lettering for a reimagined logo.
Introducing a full collection of co-branded Ellesse and Sidemen clothing, the collaboration features eight casualwear items with an overall graphic aesthetic. Products available include a hoody, jacket, t-shirt, joggers, cap and beanie.
In a statement, Ellesse said: “It’s been an honour to work with renowned group Sidemen, who are at the forefront of YouTube streaming. We are inspired by the group's creativity through their variety of entertaining shows and are so happy to support their future in Sidemen Clothing with a playful yet style-conscious set of sportswear."
With over 13.6 million subscribers on YouTube, the Sidemen group consists of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S. They are best known for their challenge videos and Tinder series.
Sidemen member, Ethan Payne (Behzinga), said: “The brand got in touch after seeing me in a piece of vintage Ellesse and it has been amazing to co-design a collection that we’d wear ourselves."