Craig Green wins BFC/GQ Designer Menswear Fund
Craig Green has been announced as the winner of the BFC/GQ Designer Menswear Fund, which includes a £150,000 cash prize and a 12-month mentoring programme.
Green was presented with his prize this evening at a reception held at the Boundary restaurant in London, which was hosted by British Fashion Council chief executive Caroline Rush CBE, GQ editor Dylan Jones OBE and Gordon Watson, managing director of sponsor Vertu.
Jones said Green the judges came to a "unanimous decision" to award Green the prize from a shortlist that also included Astrid Andersen, Christopher Raeburn, Lou Dalton and Sibling. "Craig demonstrated a unique ability to build commercially on the incredible awareness driven by his high-profile shows during London Collections Men. It was a unanimous decision, as he showed a seemingly innate ability to understand the demands of growing a small business," added Jones.
A graduate of Central Saint Martins, Green first showed his collection on schedule as part of Fashion East's MAN show for AW13. With the support of NEWGEN MEN he showed at London Collections Men for SS15, which established his utility aesthetic (the worker jacket has become a signature piece), and has continued to show at the men's fashion week since.
His brand is now stocked in some of the world's leading retailers including Dover Street Market, 10 Corso Como, Selfridges, Barney’s, Joyce and Galeries Lafayettes. The BFC's Rush said Green has landed the prize due to his "clear vision and commercial awareness".