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Barbour International launches new campaign with Reggie Yates for ‘Tourer’ collection

Tom Bottomley
22 November 2022

British lifestyle brand Barbour International, which sits separately to the Barbour mainline, has launched a new campaign with TV presenter, writer and director Reggie Yates for its ‘Tourer’ collection.

The range presents a contemporary interpretation of key pieces from Barbour International’s motorcycling archive, which includes items that date back to 1936.

The collection features a choice of outwear styles alongside overshirts, hoodies, T-shirts and polos in an autumnal colour palette including neutral grey and black tones, with highlights of petrol blue and green.

Reggie Yates said: “My favourite brands are timeless. They all have a sense of style that’s their own. They all have something about them that is unique. And that’s definitely the case for Barbour international.”

The campaign with Yates comes just weeks after Barbour launched its Christmas ad campaign featuring Paddington bear for the second year running, which this year has a focus on “upcycling, thoughtfulness and one of a kind-ness”.

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