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Covent Garden celebrates new openings with Christmas festivities

Chloe Burney
18 November 2022

London's Covent Garden has revealed a number of new brands that will launch on the estate for Christmas 2022.

Brands launching for the festive season include Tudor Watches, Parfums de Marly, Stereo, Missoma, Jaeger-LeCoultre, Dolce&Gabbana, Lounge Underwear, Cambridge Satchel Co, L’Or Coffee and Tanqueray, with all launching new stores, retail pop-ups or Piazza activations through November and December, as part of Covent Garden’s wide-ranging festive shopping and dining experiences.

Fashion and beauty activations and launches include:

Tudor Watches:
The luxury watch retailer, Tudor Watches, is opening a space in partnership with Bucherer. The new mono-brand store in Covent Garden’s Royal Opera House Arcade will offer a variety of exclusive watches and personal shopping experiences.

Parfums de Marly:
The perfumery will be opening in Covent Garden’s Market retailing its male, female and unisex signature collections, as well as scented candles and gifts that are perfect for the festive season.

The covetable jewellery label will open its first brick-and-mortar store in Covent Garden’s Market Building this Christmas. The pop-up will be open from 20 November until the end of January.

Jaeger-LeCoultre is opening a pop-up exhibition at the East Piazza from 15-24 December, paying homage to its iconic Reverso timepiece.

Lounge Underwear:
The lingerie label is opening the doors to its first retail pop-up from 3–11 December at 7 James Street. Both loungewear and underwear will be available at the new unit, as well as a series of workshops for customers to take part in.

Cambridge Satchel Co.:
The accessory brand is opening a pop-up that will include a selection of British handcrafted bags and accessories. It will be located in the Royal Opera House Arcade exclusively during the festive period.

The luxury fashion house has launched a Piazza pop-up open now until 15 January 2023. The Italian luxury and lifestyle brand has installed a Christmas Market including food and drinks, exclusive ready-to-wear fashion, and sneakers.

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