Coachtopia is coming to Manchester
Coachtopia, Coach's new circular sub-brand, took Selfridges Oxford Street by storm last month, with styles selling out in a matter of moments. Now, the pop-up is heading up North to Selfridges Manchester Trafford Centre & Manchester Exchange as part of their Worn Again scheme.
The new immersive pop-up will run from today, 31 May to 2nd July in both London and Manchester stores, showcasing the collection’s bestselling accessories and clothing, created from waste products for multiple lives.
Coachtopia, which initially launched in the UK at Selfridges Oxford Street, is focused on circular craft and collaborative creativity. With a mission to advance a circular fashion system, the new range is grounded in Coach's Made Circular design philosophy — a set of three principles that inform how the brand "designs, crafts, and reuses products".
The sub-brand launched with an all-gender collection of bags, accessories, ready-to-wear and footwear made with recycled, repurposed and renewable materials. What's more, each piece is equipped with a digital passport allowing transparency into its materials, circular design and environmental impacts.
Joon Silverstein, SVP of Global Marketing, Creative and Sustainability at Coachtopia, commented: "Circularity is about reimagining not just the product lifecycle, but the relationship between brand, planet and consumer. That’s why we’ve created Coachtopia as both a discovery lab to pioneer circularity in fashion and a collaborative platform for change.
"We know that to transform our impacts, we need to fundamentally shift mindsets—from seeing opportunity in waste to designing backwards to taking a more open-source approach to creativity. We’ve built Coachtopia as an entirely new world within Coach—an agile start-up with a mission to reimagine the end-to-end system."
Coachtopia is resetting the paradigm between brand and consumer, designing not only for, but with a new generation of climate-concerned consumers. The brand was co-created with a community of Gen Z individuals, including climate activists, upcyclers, journalists, film makers and fashion enthusiasts.
Stuart Vevers, Coach Creative Director, added: "It’s a bigger, bolder step forward in realising our vision for sustainability at Coach, where we prioritise experimenting and learning, and ethical design intentions over cookie cutter perfection. Coachtopia takes this to a new level by challenging us to ‘design in reverse,’ with the end goal of circularity top of mind, in collaboration with the next generation and their optimistic vision for tomorrow."
