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Christian Louboutin opens beach-themed pop-up at Selfridges

Camilla Rydzek
06 June 2022

Luxury footwear brand Christian Louboutin has opened a pop-up called “Loubi’s on the Beach" at the Selfridges London flagship.

The immersive retail concept has been set up in Selfridges' Corner Shop and features a boardwalk, beach huts, a kiosk and an on-site lifeguard. The kiosk serves limited-edition Christian Louboutin branded ice cream and chilled seltzer.

The pop-up features the brand's “Greekaba” summer collection which includes shoes, leather goods and accessories - all inspired by the Greek capital Athens and the Cyclades, an island group in the Aegean Sea.

A collection of limited-edition beach essentials including swim sets, a bat and ball for beach games, enamel cups, water bottle and surfboards in three prints will also be available. These items will be available online and at Selfridges Manchester Exchange from July.

The summer collection is part of Louboutin's annual "seasonal cabas" that celebrate the founders' love of travel.

A percentage of the proceeds from the collection will be donated to “Together for Children,” a Greek nonprofit association working to provide immediate and effective support to children, young adults with disabilities and their families in need.

Selfridges said on the pop-up: “Sun, sea and exclusive-to-Selfridges sandals have washed ashore at the Selfridges Corner Shop, where we’re hosting Loubi’s on the Beach throughout June. A lifelong lover of travel, Designer Christian Louboutin brought the joy of island-hopping around the Greek Cyclades – and a dash of seaside nostalgia – to the boardwalk and beach huts of our sunny setting. And, of course, the space is awash with signature red-soled shoes, brightly printed bags and, for the first time ever, Christian Louboutin pet accessories and surfboards. Grab your towel and read on for summer inspiration from the designer himself”

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