Chinti & Parker converts pop-up on London’s King’s Road to first permanent store

Luxury womenswear brand Chinti & Parker has converted its 1,644 sq ft pop-up at 322 King’s Road in London into its first-ever permanent store, though the lease length has not been revealed.

It follows a series of pop-ups the brand has taken on through landlord Sloane Stanley Estate on the King’s Road over the last two years.

Rachel Wood, Co-founder of Chinti & Parker, said: "We have experienced so much success from our pop-ups on the Sloane Stanley Estate, and it’s been great to work with a supportive and cooperative landlord that understands our needs and allows us to succeed in one of the most famous retail locations in London.

"This marks an important step in Chinti & Parker’s journey, and we can’t wait to continue embedding ourselves in this location and be a part of an inspiring and innovative group of tenants."

Hannah Grievson, Property Director at Sloane Stanley, added: "Welcoming Chinti & Parker back to the King’s Road as a permanent tenant demonstrates just how successful our ‘on-demand’ leasing strategy is. By trying out the location and testing the waters with a series of pop-ups and growing its appeal to the wider demographic and community, we’ve been able to convert this into a permanent store."

British B Corp-certified brand Aspiga, known for its sustainable and responsible fashion, has also opened a larger pop-up store on the King’s Road this month – a 1,835 sq ft unit at 312-314 King’s Road, where it will be resident until March 2024.

The new store stocks the brand's bestselling collection of dresses, corduroy tailoring, luxurious Merino wool knitwear, resort wear, and handcrafted accessories. The brand's capsule collection of menswear is also now available.

Grievson added: "We always want to collaborate, enabling brands to trade on one of the most established areas of London and experience the compelling proposition, and Chinti & Parker is evidence that smaller, independent brands can achieve ongoing success here, and we very much share the same vision for Aspiga, who will no doubt thrive in this location."