Charles Tyrwhitt unveils new store format at centre:mk

British menswear brand Charles Tyrwhitt has officially unveiled the first of its new store design at centre:mk.

The 1,455 sq ft unit, located at 27 Silbury Arcade, showcases the brand’s full collection of British menswear, including shirts, suits, casualwear, shoes and accessories.

The new store also offers one-on-one styling appointments and made-to-measure custom shirt services as well as new technological features, including digitalised visuals within the shop windows.

Charles Tyrwhitt joins a number of other luxury retailers at centre:mk’s premium retail area Silbury Arcade, which include brands such as Hawes & Curtis and The White Company.

Kevin Duffy, centre:mk’s Centre Director, commented: “We are delighted to welcome Charles Tyrwhitt to Silbury Arcade as the debut location of the brand’s new store format, one which is a clear response to changing consumer demand and builds a closer connection with the brand’s audience. To be selected for the first in this new roll out is a proud moment for us and further strengthens centre:mk’s position as a top 10 retail destination in UK.”

Joe Irons, Chief Marketing Officer at Charles Tyrwhitt, added: “The centre:mk opening is a major milestone for Charles Tyrwhitt, as we open our first new store since 2018 and welcome a debut retail format, allowing our customers to experience the brand in a new and improved way. For us, the destination of choice had to be centre:mk due to its loyal visitors, as well as the brand’s ties to the city.”