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Charity Super.Mkt continues rapid expansion with Bristol pop-up

Chloe Burney
17 July 2023

Multi-charity clothing store Charity Super.Mkt is on track to raise over £1 million this year through its pop-up concept, which will take on Bristol’s Cabot Circus from 21 July – 27 August.

The retailer, which has been dubbed the ‘department store for second-hand style’, has raised over £627,000 alone at Hammerson’s Brent Cross in London and The Oracle in Reading.

Charity Super.Mkt’s arrival is part of landlord Hammerson’s strategy to reinvigorate its assets and engage its audience by introducing new brands and concepts.

Founders Wayne Hemingway and Maria Chenoweth's Bristol store will showcase a revolving charity line-up refresh, including an eclectic mix of newly sourced clothing and accessories. The space will also host local DJs every weekend, gift card voucher giveaways and accept pre-loved donations in store.

Wayne Hemingway, Co-Founder of Charity Super.Mkt, commented: "Charity Super.Mkt surpassed all expectations at Brent Cross and in The Oracle Reading. Next stop is Cabot Circus, Bristol, which for many years has been a leader in the social values that underpin Charity Super.Mkt and where we know it's going to be a smash hit.

Contributing charities include Age UK, Bath Cats and Dogs Home, Brandon Trust, Great Western Air Ambulance, Havens Hospices, Marie Curie, Shelter, St Peter's Hospice, TRAID and Weston Hospicecare. The store will partially be staffed with volunteers from the listed charities.

The launch comes as the Charity Retail Association says second-hand shopping boomed in 2023, jumping 15% between January and year-on-year. As consumers struggle with the cost of living, pre-loved shopping is an affordable alternative.

TRAID’s YouGov survey reaffirms this, with data revealing 65% of us now wear something second-hand, while 80% of secondhand purchases are made through charity shops.

Maria Chenoweth, TRAID CEO and Bristol native, said: "My career and ambition has always been to promote second-hand fashion as the most fun and impactful way to dress ourselves. The creation of Charity Super.Mkt has brought charity retailers into mainstream retail, gaining locations that would have otherwise been inaccessible."

This follows the news that Charity Super.Mkt opened Scotland’s first-ever multi-charity fashion store at Glasgow Fort on 27 June, following its success in raising over £620,000 in London and Reading.

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