Champion partners with Fall Guys game on collection “to connect with a new audience”

US sport and lifestyle brand Champion and “global gaming phenomenon” Fall Guys – the third most played PlayStation title in Europe in July 2023 – have launched a new capsule collection.

The Champion x Fall Guys ‘physical’ collection includes Champion T-shirts, hoodies and joggers featuring Fall Guys imagery in black, white, pink and yellow hues.

The collection will be available to purchase online and in Champion stores across Europe and, from 7 September, ‘Champion Outfits’ will also be available in game for players to purchase.

Champion EMEA Marketing Director, Chris Haggarty, said: “Champion is very proud of the collection we’ve created together with the Fall Guys team. With the game’s enthusiastic fanbase, we are super excited about how this project will enable us to connect with a new audience and help us continue to build relationships within the wider gaming community across Europe.

“Champion has a unique heritage that spans more than 100 years, and we are delighted to showcase some of our most iconic products within this exclusive Fall Guys range for some of the more style conscious Champions of the future!”

Fall Guys is a free-to-play multiplayer “battle royale game” with cross-platform functionality, developed by Mediatonic and published by Epic Games, in which players compete in increasingly chaotic rounds of obstacle races until only one  winner remains.

The video game is available for PC and consoles (Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S). The free-to-play PC and console game – launched in June 2022 – was one of the most successful launches that year, reaching 20 million players in just 48 hours and grabbing the record for the most downloaded game on PlayStation.