Burberry announces partnership with Mythical Games

Burberry Blankos

Burberry has confirmed it is partnering with Mythical Games to launch a limited-edition Blanko in the technology company’s game, Blankos Block Party, to be released in July 2021.

Mythical Games first announced the upcoming collaboration on Monday at the 2021 Electronic Entertainment Expo (E3) in Los Angeles, California.

Blankos Block Party is an open-world multiplayer game featuring NFT vinyl toys that players can collect, upgrade and sell. By introducing these playable NFT’s, Blankos Block Party is creating a new play-to-earn system and paving the way for more digital ownership in gaming.

This partnership provides opportunities for the game to celebrate Burberry’s brand values of creativity and freedom of expression. Further details about the collaboration, including designs, will be available next month.

Rod Manley, Chief Marketing Officer at Burberry, said: “Pushing boundaries and discovering new ways to innovate with our communities have always been at the heart of what we do as a brand. Being a part of this creative and pioneering community with Mythical Games is an incredible synergy for us and a perfect evolution of our existing engagement with the gaming communities.

“Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the world of NFT’s; unlocking an entire new platform of possibilities, empowering digital natives and gamers to own a piece of our brand and to actively engage and participate with our house codes. We are incredibly excited to embark on this ground-breaking journey into the future of digital ownership in gaming.”

Nicole Yang, Vice President of Marketing at Mythical Games, added: “Burberry is both a timeless and innovative brand, and we’re thrilled to have them on board as our companies break new ground together, with the first NFTs for Burberry, and the first luxury fashion brand in Blankos Block Party.”