Burberry announces immersive show to launch Spring/Summer 2021 collection

Burberry Chinese New Year 2020
Burberry's Chinese New Year collection 2020

Burberry has announced its Spring/Summer 2021 collection will be revealed on 17 September 2020, as a live physical presentation which can be experienced digitally.

Set in the British outdoors, the Spring/Summer 2021 collection aims to help showcase new open spaces to a global community, pushing the idea of reconnecting with nature and each other.

In line with the brand’s previous two runway shows, the experience will be certified carbon neutral, ensuring measures are taken to reduce the presentation’s environmental impact and any remaining emissions will be offset through the Burberry’s Regeneration Fund.

Riccardo Tisci, Chief Creative Officer at Burberry, said: “As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty.

“Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain.

Last week, Burberry reaffirmed its commitment for LGBTQ+ Pride by supporting three charities: UK Black Pride, Stonewall and the Albert Kennedy Trust.