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Boux Avenue welcomes in 2021 with new Boux Sport collection

Gaelle Walker
04 January 2021

Boux Avenue has kicked off 2021 with the launch of a new Boux Sport collection and campaign to empower customers as they embark on their New Year fitness routines.

The latest collection blends an array of new shapes and colourways with technical elements and on-trend design and is supported by reality TV personalities Georgia Steel and Montana Brown, alongside influencers Paris Kinnear and Sophia Peschisolido,

Key details include bold "Boux Sport" branding, double-strapping on the crop tops, alongside new high-waisted, textured panelled cycling shorts and sweat wicking running jackets.

In a move on from last season, the textured legging is back but in bold new colours including cobalt blue.

A two-tone marl range, designed in a super soft and stretchy texture, also joins the line-up.

The collection was designed to empower customers to believe in the power of themselves, Boux Avenue chief marketing officer Hind Palmer said.

“2021 is the year we all have been waiting for, so just in time, the new season’s Boux Sport collection is here and truly has something for everyone.  

“Whether you are up for a daily walk or a 30-minute Bikram yoga session, the new shapes and bold colours will support you all the way.

“Plus, made all in sweat wicking, breathable and stretchy fabric, this collection is ready for whatever 2021 may throw at you,” Palmer added.

Available in sizes XS to Large, the new season collection is available to purchase now at

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