Boux Avenue launches ‘Solutions’ collection after two years in the making
High street lingerie label, Boux Avenue, has today launched its new Solutions collection, after two years in the making.
The new collection was designed to imitate the concept of a ‘capsule wardrobe’. Now, Boux Avenue has provided a 'capsule lingerie drawer'. The company’s aim was to create 'high-quality underwear that is well-fitted, versatile and seamless to be able to wear time and time again under any outfit'.
Over the past two years, the British retailer has tried and tested the new range in real life. Rivalling competitor Skims, the new range features Boux Avenue's most advanced construction yet, whilst being ergonomically crafted for enhanced comfort, fit, support and versatility.
The range includes the T-Shirt Bra (£25), Strapless Bra (£32), Push Up T-shirt Bra (£28), Ultra Push Up Bra (£30) and Non-Wired Plunge Bra (£22).
Zoe Price-Smith, Boux Avenue's Chief Design and Product Officer, commented: "Our mission behind the new Solutions collection was about curating a selection of high-quality wearable pieces that seamlessly work with the rest of your wardrobe. Solutions are defined by their easy elegance & wearable fit. Leaving you feel comfortable and ultimately confident to take on the day."
Read The Interview: Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue here.
