BOSS to sponsor ‘Naomi: In Fashion’ exhibition at the V&A

BOSS has announced it will be the sponsor of 'Naomi: In Fashion', a new V&A exhibition set to run from 22 June 2024 – 6 April 2025, which will take a deep dive into the "unparalleled" 40-year career of supermodel and fashion icon, Naomi Campbell.

The exhibition will showcase some key looks from Campbell’s career, along with loans from the archives of selected designers.

A full look from the BOSS AW23 collection, as worn by Campbell in the '#BeYourOwnBOSS' campaign, will also be included.

A grey wool ensemble has been selected by Sonnet Stanfill, Senior Curator of Fashion at the V&A, to highlight "the significant impact that the supermodel’s synergetic relationship with the brand has had in her groundbreaking career to date".

Since Campbell first appeared in the AW22 BOSS campaign, the brand has built on their close connection, with the inaugural 'Naomi x BOSS' capsule collection - designed in close collaboration with the supermodel - having launched globally earlier this year.

Marco Falcioni, SVP of Creative Direction at Hugo Boss, said: "To have a BOSS look displayed in one of the world’s most renowned cultural institutions is truly a great honour, especially when it highlights the unique and special relationship we have with Naomi.

"We are incredibly proud to have played such a significant role in her unparalleled career and to be able to support the V&A with this exhibition."

Stanfill added: "The V&A relies on the generosity of its partners, so we are delighted to have received support from BOSS for this exhibition, enabling us to showcase Naomi Campbell’s exceptional career. 

"We are thrilled to display a striking suit ensemble by BOSS, which encapsulates Naomi Campbell's creative collaboration with the brand."