Britain’s high street suffers worst month on record with fashion down 40%

High street

Britain’s high street retailers suffered their worst month on record in March as they were hammered by the Covid-19 lockdown, according to new figures.

The latest monthly BDO high street sales tracker saw total like-for-like sales dive 17.9% for the month as shoppers stayed indoors.

In-store sales were particularly badly hit, plunging 34.1% after non-essential stores were told to shut their doors in the face of the pandemic.

Reduced footfall due to social distancing protocols also hit stores during the month, while shoppers’ attentions were diverted to essential items such as groceries.

Fashion stores saw sales dive 40.4% over the month, while lifestyle shops reported a 24.6% decline.

Elsewhere, homeware store sales declined by 26.1% after customers vanished at the end of the month.

Shoppers turned their attentions online, with non-store like-for-like sales increasing by 13.7%.

However, this online growth was not consistent for all retailers, with fashion shops also reporting lower online demand.

Sophie Michael, head of retail and wholesale at BDO, said: “It’s no surprise that March was the worst month on record for the high street, as the Covid-19 outbreak had an immediate impact on consumer demand for discretionary items.

“Understandably, shoppers are being very cautious with their pounds, as concerns about job security grip the nation.

“For most retailers, in-store sales make up the largest portion of their revenue, so they are having to rely solely on non-store channels and adapt aggressively to survive.

“It is likely that the pandemic has only sped up the shift away from in-store shopping as consumers become even more accustomed to buying online.”

A Government spokesman said: “We know this is an extremely tough time for Britain’s retailers which is why we have announced a package of measures to support them.

“This includes grants of up to £25,000, a 12-month business rates holiday and the Coronavirus Job Retention Scheme to help firms, including retailers, continue to keep people in employment.”