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Ted Baker CEO Rachel Osborne to step down

Sophie Smith
26 April 2023

Rachel Osborne, Ted Baker's CEO, is set to step down from her role following the brand's acquisition by Authentic Brands Group

Osborne first joined Ted Baker as Chief Financial Officer in 2019. She was later promoted to CEO in March 2020. Under her leadership, she announced a turnaround strategy as the company fought for survival.

Osborne's departure is expected to happen in the next few months, according to Sky News sources.

Authentic Brands Group owns, manages and seeks to elevate the long-term value of a global portfolio of brands. For over a decade, the company has acquired majority ownership interests in over 50 brands including Reebok, Nautica and David Beckham.

The company acquired Ted Baker for £212 million in October 2022, brining some financial stability to the fashion brand.

The news of Osborne's departure comes as Authentic progresses its conversion into a brand licensing business. The company is looking to sign a number of new partners in the UK to take over Ted Baker's design, logistics and other functions. It has already signed deals in the US and China.

This shift means that the British company no longer requires a group CEO, a person close to the situation told Sky News.

Earlier this year, Ted Baker lost its Chief Customer Officer Jason Beckley to Boux Avenue. The move saw Beckley join the lingerie business as Chief Marketing Officer, overseeing the brand's growth strategy.

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