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AW Hainsworth partners with Reshore Apparel to increase slow fashion movement

Tom Shearsmith
22 September 2020

AW Hainsworth has confirmed its commitment to the slow fashion movement by becoming the first mill in the UK where garments can be move from raw fibre to completed pieces under one roof. 

The unique service will be offered by Studio H, a partnership between AW Hainsworth and garment manufacturing experts Reshore ApparelA combination of technological investment and traditional manufacturing techniques will reduce carbon emissions and allow garments to be produced with minimal waste. 

The service is expected to be of interest to emerging designers seeking a straightforward and sustainable manufacturing solution.

Julie Roberts, Marketing Manager at AW Hainsworth, said: "As a business based on the pillars of quality and craftsmanship, AW Hainsworth is inherently aligned with principles of sustainability. Having operated at our mill for 236 years with generations of skilled artisans, we weave cloth of an impeccable standard that will last for many years. Our processes are lean, we have transparency in our supply chain and over the years we have increasingly committed to minimising waste and reducing our impact on the environment.  

"Now, by partnering with Reshore Apparel to establish Studio H, we are taking this commitment a step further. We can uniquely create garments all the way from raw wool to completion, under one roof, meaning carbon emissions are reduced, provenance is crystal clear and the utmost quality is guaranteed. Designers and retailers can be confident they are investing in British manufacturing with a conscience. 

"All of this is part of our ongoing efforts to champion the principles of the slow fashion movement, meaning that we are minimising our impact on the environment, treating the people we work with ethically and creating garments that can be worn and loved for many years."

AW Hainsworth

AW Hainsworth

The Studio H partnership will benefit from Reshore Apparel’s investment in digital 3D imaging technology to create moving renders of designs before anything is put into production. The imaging software allows designers to see how patterns and fabrics will sit against the body on a virtual catwalk, and visualise how the finished piece will look.

Reshore Apparel is a British clothing manufacturer owned by David and Julie Price, who have are both vastly experienced in the textile industry, having worked with companies such as M&S, F&F at Tesco and Next.

Julia Price adds: 'We want to provide responsible sourcing options for retailers and designers of all sizes, creating better quality garments closer to home. We believe consumer demand in this area is only going to grow, with the recent pandemic encouraging many to purchase more mindfully."

Reshore’s extensive experience in the industry means they can be agile and adapt to the needs of the customer, providing unmatched expertise and attention to detail. 

As well as apparel and interiors fabric, Hainsworth wool is used to create military dress including the ceremonial uniforms worn by the Royal Family during state occasions. Since 2004, the mill has had a Royal Warrant for supplying furnishing fabrics to Her Majesty the Queen. 

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