Temperley London opens pop-up at Victoria Leeds

Temperley London

Red carpet favourite Temperley London has just opened a 700 sq ft pop-up store at the Victoria Leeds shopping destination.

The shop, initially set to be open for one-year with a possibility of an extension, is a first for the brand outside of the South East.

It is carrying the Temperley London AW19 ready-to-wear collection, with a comprehensive range of daywear, cocktail and eveningwear for the party season, along with a select offering of its bridal collection.

Luca Donnini, CEO of Temperley London, said: “Temperley London is aiming to expand its own retail operation in key UK locations outside London. We have chosen Victoria Gate as a first step. This is part of a strategy which aims to give access to a wider audience in our national market.

“Leeds will be an important space to showcase our new product categories launching in 2020. The new ready-to-wear collection and range in pricing will open us up to a wider customer base whilst still providing a luxury one-to-one service experience.”

Iain Mitchell, UK Commercial Director at landlord Hammerson, added: “Temperley London’s unique design-led products will be a great addition to Victoria Leeds, and will really complement the broader fashion offer at the destination, which includes the likes of Louis Vuitton and Vivienne Westwood. Pop-up stores are a great way for brands to test out their offer in new locations, and also help us to keep our destinations fresh and exciting for consumers.”

Victoria Leeds is a shopping destination that brings together Victoria Quarter – a heritage building which has been sympathetically restored to its original splendour – Victoria Gate, a new development opened in 2016 adding a dynamic mix of premium retailers and restaurants, to deliver the most vibrant new shopping scene and destination in Leeds city centre.

Temperley London was founded by Alice Temperley MBE in 2000, and Temperley continues to head up the creative direction of the business. The brand currently has four standalone stores, including its flagship store in Mayfair, and its products are distributed in over 30 countries across the world.