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ASICS EMEA reports “highest ever revenue”

Chloe Burney
09 February 2024

ASICS EMEA, renowned for its 'dad' trainers, has today reported its 2023 financial results with its "highest-ever revenue" in the region.

Overall, ASICS EMEA revenues increased to £785 million (€920 million) in 2023 with an operating income margin of 9.1%.

In terms of catefories, SportStyle saw revenues increase by 32% in 2023 compared the the year prior. In its Core Performance Sports category, where the focus is Tennis and Indoor Sports, revenues increased by 23% with the category exceeding £85 million (€100 million) in revenue for the first time in the region.

The brand continued to see growth in e-commerce, with a revenue increase of 22%.

Carsten Unbehaun, Chief Executive Officer, said: “In 2023 we reported our highest-ever revenue numbers for the EMEA region, despite very challenging market conditions.

“In 2023, we took major steps to significantly improve our distribution which will benefit our brand and our partners in the future. Building strong partnerships is integral to our long-term growth strategy and I am confident that the steps we have taken this year will put us in a stronger position to accelerate future growth.

“As we look ahead, despite industry-wide supply chain issues, I am optimistic. ASICS EMEA controlled its inventory in 2023, meaning we start the year at a very healthy inventory level. We continue to see strong demand for our brand across all categories, markets and channels. I am keen to see our plans come to life in 2024 as we support more people to achieve a Sound Mind in a Sound Body.”

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