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H&M Group expands secondhand service Sellpy into two new markets

Lauretta Roberts
04 February 2021

H&M Group has expanded its Sellpy secondhand clothing platform to the Netherlands and Austria, having originally launched it in its home country of Sweden and later expanding to Germany.

H&M has been investing in Sellpy through its investment arm H&M CO:LAB since 2015 and its continued international expansion is part of its wider group aim to become a circular fashion business.

Sellpy CEO Michael Arnör said the trend towards more conscious consumption was accelerating among the H&M customer base: “We see a steady growth in demand for sustainable consumption, where second-hand is a great option. Every garment bought pre-owned saves resources for our planet. It’s therefore very exciting that we continue to grow and empower more customers in Europe to live circular," he said.

The platform is now the largest in Sweden for selling secondhand clothing and H&M Group said it would continue to invest in areas such as rental, repair and re-commerce.

“We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular," said Nanna Andersen, Head of CO:LAB H&M Group.

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