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Are British shoppers finally ditching skinny jeans?

The Guardian
13 July 2019

They are the fashion trend that has refused to die, but there are signs that 20 years after Kate Moss and a selection of indie rockers first sported skinny jeans, they may finally be losing their allure.

A new global fashion report, based on an analysis of more than 60m jean-related internet searches, shows that skintight denim is finally losing its grip on the jeans market as shoppers embrace the looser-fitting styles, such as the 90s-style “mom jeans” favoured by the fashion pack for some time.

Read the full article on The Guardian.


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