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London Fashion Week AW24 Highlights: Eudon Choi's ode to Pompeii

Chloe Burney
19 February 2024

As a pianist set the scene centre stage, EUDON CHOI's AW24 collection transformed a Marylebone hall into a space reminiscent of the ancient Roman city of Pompeii. Models walked the runway in looks that paid homage to the city's vibrant yet decaying remains.

The aptly named 'Temporis Processum’ collection captured the "emotional complexity and dynamic shapes" of the decaying ancient city.

The designer was inspired by Pompeii's exposed walls, where pigment melds into plaster - a silent testimony to the fragility of life. Despite being fragmented and faded, these walls are paradoxically protected from natural erosion and oxidation by the ash from the catastrophic eruption in 79 AD.

Luxury fabrics such as cashmere, wool, and velvet were juxtaposed with exposed seams and distressed finishes - nodding to the beauty that emerges through decay. As for the colour palette, Models sported crisp tailoring as well as silky floor-grazing dresses in the earthy tones - such as sky blue and dusty pinks - found in ancient city's historic murals.

The recurring theme of beauty and adversity is cleverly woven into the fabric of the designs, mirroring the layers of sandstone and plaster in Pompeii that succumbed to the destructive forces of Mount Vesuvius.

This was apparent in the finale of the show, as pastel tailored looks were swapped out for monochromatic evening attire - representing the beauty that rises from ashes.

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