Are British shoppers finally ditching skinny jeans?

They are the fashion trend that has refused to die, but there are signs that 20 years after Kate Moss and a selection of indie rockers first sported skinny jeans, they may finally be losing their allure.

A new global fashion report, based on an analysis of more than 60m jean-related internet searches, shows that skintight denim is finally losing its grip on the jeans market as shoppers embrace the looser-fitting styles, such as the 90s-style “mom jeans” favoured by the fashion pack for some time.

Read the full article on The Guardian.