An Industry Spotlight: Fashion & Beauty – The New Retail Journey

The recent shift in customer behaviour due to the Covid pandemic, is the greatest the retail industry has ever experienced. While some behavioural changes may be temporary, others are here to stay – whether that’s mask-wearing, in-store sanitation stations or a general shift in attitude towards more sustainable fashion and beauty products.

In a new spotlight report by Critizr, the solution which allows you to understand, engage and build loyalty with your local customers, we focus in on the fashion and beauty industriesLeading retailers were surveyed, including Pimkie, La Redoute, Orsay and Gilchrist & Soames, to better understand how the changes and shifts in consumer behaviour have affected the retail customer journey during the Covid19 pandemic. 

“One of the most fascinating and perhaps important takeaways from the study was the insight into feeling connected with customers. 72% of Fashion retailers and 60% of Health and Beauty brands stated that their local teams have more of a connection to their customers since COVID-19, with the sectors coming second and third only behind grocery.”

Download this report for:

  • practical insights to help shape your retail strategy
  • key stats and takeaways on store / customer experience, operations & marketing from experts at leading brands
  • meaningful advice for growth in 2021 and beyond

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