Farfetch expands luxury Fashion Concierge sourcing service

Farfetch has announced the expansion of its Fashion Concierge service, now offering all private customers access to the luxury sourcing service.

Farfetch first began offering its concierge service in 2017 to a select group of its private clients, typically consisting of those who spent at least $12,000 annually on the platform. The Fashion Concierge service helps clients source unique, rare or sold-out fashion and accessories - such as one-of-a-kind handbags or limited edition watches, fine jewellery as well as art and homewares.

Now any of Farfetch’s private clients can submit requests to the service through the company’s mobile-based app, receiving results via email and push notification about requested products.

The client experience is described as "as simple and holistic as browsing on Farfetch", but will engage Private Clients in a "hyper-personal and loyalty-winning way" to source the items they desire.

Betty Huang, Vice President of Fashion Concierge at Farfetch, said: “We are thrilled to expand Fashion Concierge to our entire Private Client customer base. It is a service which is totally unique to Farfetch and an incredible way for our clients to find the rarest and most desirable products in the world.

“For the clients we’ve served so far, it has been a valuable benefit of being a Farfetch Private Client and we are delighted to now open the service to our entire Private Client base, with incredibly easy access to ask for what they desire. This foray into conversational commerce will streamline access to our global sourcing service, further revolutionising Farfetch as the only luxury destination for our highest spending and most engaged customer segment."