Amazon reports worldwide record levels of sales this Christmas

Amazon has announced that this holiday season broke previous records for sales, as billions of items were ordered worldwide, although it did not specify an exact figure.

Some of the best-selling products and brands this holiday season included Amazon devices, Lady Gaga's makeup line HAUS LABORATORIES, Carhartt, adidas, and Champion items.

Jeff Bezos, Amazon founder and CEO said: "This holiday season has been better than ever thanks to our customers and employees all around the world, on behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020."

To cope with demand Amazon added more than 250,000 full and part-time seasonal roles across its global customer fulfilment network, with the company now employing 750,000 employees worldwide.

It was also a record-breaking holiday season for independent third-party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year-over-year growth, surpassing a billion items sold in Amazon’s Stores.

Millions of cold-weather accessories were also ordered during the holidays – from well-known brands such as Columbia, Pendleton and Calvin Klein to Amazon Brands such as Goodthreads and emerging brands such as State Cashmere.

Snow boots, cozy cardigans and knit beanies were noted as being customers’ most loved items this holiday season, along with the customer favorite Orolay down Jacket, better known as the “Amazon Coat.”