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Adidas unveils user-generated and creator-owned NFT project with Prada

Jeremy Lim
21 January 2022

Following the launch of the Adidas x Prada Re-Nylon collection this month, Adidas and Prada are continuing to push the boundaries of their collaboration with an upcoming NFT collection.

Titled, "Adidas for Prada Re-Source", the new project consists of user-generated and creator-owned art, in "a truly collaborative endeavour". The project is set to bring together participants across fashion, design, and crypto to co-create a large-scale digital artwork inspired by the physical Re-Nylon collection

The Three Stripes brand and Prada are inviting their collective audiences to contribute unique anonymised photographs to the NFT project from 24 January. Participation in the project completely free, and contributors will maintain full ownership rights over their individual NFT tiles.

Adidas added that about 3,000 community-sourced artworks "will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT" designed by creative coder and digital artist Zach Lieberman.

The final NFT will be auctioned on SuperRare, a marketplace for curated NFT artworks. A majority of the proceeds from the auction will go to Slow Factory, a non-profit body and institute "working to create education to drive meaningful solutions and inclusive communities", with the rest allocated to Lieberman and community creators.

Adidas added that the waitlist is open to everyone, with the sign-up open on its dedicated website from 24 January at 8:00 AM (EST).

The joint NFT collection with the Italian luxury house is said to be a "unique digital activation in an homage to open innovation". Adidas further revealed in a Twitter thread that it is working on its first ever roadmap for "Into the Metaverse", the brand's debut NFT project with NFT pioneers gmoney, PUNKS Comic and Bored Ape Yacht Club.

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