ZigZag Global appoints first CMO to support growth

ZigZag Global, the returns solutions tech provider, has appointed Lee Barwin as its first CMO to support its growth and spearhead its marketing efforts.

Barwin brings over twenty years of experience in retail and consumer goods to the role, with a strong focus on leveraging technology and data to drive innovation and improve the customer experience.

His career includes tenures at major B2B technology and data companies such as Trax and Kantar, where he held various marketing leadership roles. During this time, he successfully launched new technology solutions across EMEA and the Americas while leading demand generation teams. Prior to that, Barwin spent a decade in Marketing and Sales roles on Mars and Pepsi brands, gaining experience in driving successful retail strategies.

Of his new role, Barwin said: "Throughout my career I have been passionate about making retail more convenient for shoppers, and I believe that the returns process plays a vital part in this. ZigZag's dedication to product innovation and customer experience align perfectly with my expertise. I look forward to developing ZigZag's client proposition, launch new products, and work closely with retailers of all sizes to deliver a seamless post-purchase experience that meets the evolving needs of customers."

ZigZag CEO Al Gerrie, added: "Lee’s appointment represents a significant milestone for ZigZag as we continue to invest in top-tier talent to build on our continued growth and expand our global market presence. Lee’s extensive experience and expertise in the retail industry, coupled with his passion for creating exceptional customer experiences, make him the perfect fit for us. I look forward to working closely with Lee to help ZigZag revolutionise the returns landscape."

ZigZag provides returns solutions that empower retailers to offer a superior customer experience while optimising operational efficiency. Recent product launches include Live Exchanges and Refund to Gift Card features. In addition it offers flexible solutions, be that through a mixture of paid or free returns, allowing retailers to optimise their revenue streams. To further enhance its services, ZigZag has introduced a new reporting hub that provides clients with valuable insights and timely data to make informed decisions and identify opportunities for cost reduction within the returns process.