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Castore seals kit deal with Ultimate Performance

Tom Bottomley
09 September 2021

Castore has teamed up with personal training company Ultimate Performance (U.P.) on an exclusive deal to provide training apparel to its expanding global team of personal trainers.

Castore, the Andy Murray-backed sportswear brand of the moment which signed multi-million pound kit deals to supply Rangers FC in 2020 and Newcastle United FC in July this year, will provide U.P. staff across 20 private personal training gyms in nine countries, which serve thousands of body transformation clients globally each year.

The range of men's and women's-specific kit will be taken from the Castore training collection, which is new for 2021. It will include a quarter zip top, a polo shirt, track pants and leggings.

Castore Co-founder, Tom Beahon, said: “We built Castore on the mantra of ‘Better Never Stops’, which is a value we share with Ultimate Performance. Our goal of using our expertise to allow others to realise their potential is one shared by both brands, which is why we feel this partnership makes so much sense.”

Nick Mitchell, Ultimate Performance Founder and CEO, commented: “As the world’s leading personal trainers, it is gratifying to form this partnership with Castore – a business that shares our vision to push the boundaries of what is possible in the fitness industry. 

“Excellence is at the heart of everything we do at Ultimate Performance, and delivering exceptional results for our clients requires uncompromising attention to detail built on world-class trainers, facilities and equipment. Nobody understands this more than Castore, who work with some the world’s top athletes and sportspeople around the globe – so they are the perfect fit as training wear partners for our elite personal training team.”

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