Yatay footwear to plant 365 trees for Earth Day 2020
Milanese sustainable unisex sneaker brand Yatay is to plant 365 trees in a forest in Bora, Kenya, in recognition of Earth Day on 22 April, 2020.
It has also pledged to plant a further 365 trees every year, in addition to its ‘Trees for Shoes’ campaign which sees one tree planted for every pair of its sneakers sold.
Yatay founder, Umberto de Marco, said: “During this difficult time, Earth Day seems a more poignant moment in the calendar than ever and our impact on the planet has never been clearer.
“The lack of human activity has allowed our dear planet a moment to breath. When things do slowly return to normal, we hope that a more conscious human race will emerge, one that considers their environmental impact on a daily basis. Our pledge to plant 365 trees a year represents this hope, a hope for a world where every day is Earth Day.”
Established in 2018, Yatay is a luxury brand merging quality craftsmanship with ethical resources. Manufactured in Italy by hand, and developed to drastically reduce the impact on the ecosystem, the shoes are vegan and every pair is made from eco-friendly materials.