Wolf & Badger to relocate UK flagship store to Soho

Wolf & Badger is opening a new 1,400 sq ft flagship store at 102 Berwick Street in London’s Soho in February 2024.

It marks a relocation from Coals Drop Yard at King’s Cross, which shut on 15 January – having been present there since 2018.

The multi-channel retailer, which also has stores in New York and Los Angeles, will offer an "ever-evolving curation of unique items from a dynamic range of over 100 independent and sustainable brands", including Traffic People, Lita Couture, MNK Atelier, Mirla Beane, Rosanna Corfe, YAA YAA London and Julia Allert.

George Graham, Co-Founder and CEO at Wolf & Badger, said: "With us continuing to rapidly expand our reach and popularity online, we were keen to find a more central and accessible location for our flagship UK store.

"As a Londoner born and bred, Soho has always been a place I personally visit regularly and love spending time. It is also somewhere I felt would make an ideal new home for Wolf & Badger.

"As we continue to help better connect independent brands with conscious consumers, this new store is a perfect venue for the events and activations that we now hold on an almost daily basis.

"Soho, and Berwick Street in particular, hosts a vibrant community of retailers and makes for both an exciting and convenient location for customers to click-and-collect, or simply to browse our unique collections in real life. We can't wait to move in very soon."

The news comes alongside Wolf & Badger reporting 15% year-on-year net revenue growth, as well as consistent profitability throughout last year.