Victoria Beckham is to cut 20 staff from the luxury label’s London HQ as it “goes back to basics” in the wake of the COVID-19 pandemic.
According to The Guardian, the roles will be cut from the production team as the label plans to reduce its volume of production by between 30% to 40%.
“It feels very relevant now to take things back to basics. It has fostered great energy and a real sense of creativity amongst the teams,” the founder of the label told the newspaper.
At the beginning of the crisis Beckham had been criticised for furloughing 30 of her staff and taking Government funds to pay them, however the decision was quickly reversed with Beckham saying at the time: We’ve now reconsidered and we accept there’s a better way forward for our business.These are tough times and tough decisions and we don’t always get it right.”
It is understood that Victoria Beckham, which was founded just over 10 years ago, will be staging a small presentation for its SS21 collection in September. The label is seeking an “airy” space where a small group of people could come and view the collection at any one time, enabling social distancing, as opposed to a catwalk show.
Plans, however, will not be finalised until it is known whether there will be a second wave of COVID-19.
At present London Fashion Week has said it will be going ahead offering a mix of physical and digital presentations from 17-22 September. Beckham first began showing her main line collection in New York but brought the show to London to mark its 10th anniversary.