Innovative multi-brand multi-channel retailer Wolf & Badger is defying a tough retail market and says traffic to its website more than doubled during 2018.
The London-based business, which offers a frequently updated line-up of independent, under-the-radar brands, said it clocked up more than 3m annual unique visitors during the year and that www.wolfandbadger.com is now generating in excess of £10m in annual sales for brands showcased in in London and New York boutiques.
Towards the end of last year Wold & Badger opened a brand new 12,000 sq ft experiential store at Coal Drops Yard in King’s Cross.
It said the store – which also stages special events and features in-store partners including flowers by Edie Rose, stationery by Papersmiths and bikes from Freddie Grubb, as well as a Raw Press healthy cafe and new restaurant – hicce – from Great British Menu star Pip Lacey – had traded ahead of expectations before Christmas.
For 2019 the business, which has a store in New York’s Soho, will be focused on US expansion with the help of strategic partnerships.
Wolf & Badger was founded in 2010 by the Graham Brothers (Harry and George). It represents over 700 brands across womenswear, menswear, homewares and beauty, with a strong focus on ethical, unique and independent brands.