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Wolf & Badger records strong growth for 2018

Lauretta Roberts
10 January 2019

Innovative multi-brand multi-channel retailer Wolf & Badger is defying a tough retail market and says traffic to its website more than doubled during 2018.

The London-based business, which offers a frequently updated line-up of independent, under-the-radar brands, said it clocked up more than 3m site visits during the year and that is now generating in excess of £10m in annual sales for brands showcased in in London and New York boutiques.

Towards the end of last year Wold & Badger opened a brand new 12,000 sq ft experiential store at Coal Drops Yard in King's Cross.

It said the store – which also stages special events and features in-store partners including flowers by Edie Rose, stationery by Papersmiths and bikes from Freddie Grubb, as well as a ​Raw Press healthy cafe and new restaurant - ​hicce​ - from Great British Menu star Pip Lacey – had traded ahead of expectations before Christmas.

For 2019 the business, which has a store in New York's Soho, will be focused on US expansion with the help of strategic partnerships. 

Wolf & Badger was founded in 2010 by the Graham Brothers (Harry and George). It represents over 700 brands across womenswear, menswear, homewares and beauty, with a strong focus on ethical, unique and independent brands.

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