In Pictures: Rita Ora takes centre stage in Pepe Jeans’ "I Love London" campaign

Pepe Jeans London, a brand which is part of the fashion group AWWG’s portfolio, has today launched the second campaign of its "I Love London" AW23 collection.

The series, titled "London After Hours", stars the British singer-songwriter and actress Rita Ora who is seen embodying the spirit of the London nightlife.

Inspired by the vibrant energy that fills the streets of London after dark, the campaign captures the essence of the city's nightlife. Set in the exclusive London Members Club, Upstairs at Langan's, the sophisticated campaign Pepe Jeans’ Holiday Edit.

Standout looks include a sparkling all-over sequined shirt and an all-important holiday-ready little black dress.

Behind the camera, British Vogue Fashion Director Julia Sarr-Jarmois styled the campaign. Meanwhile, the visionary duo of Lee Swillingham and Stuart Spalding from Suburbia took the helm as co-creative directors.
The Pepe Jeans AW23 Holiday Edit was pre-launched on 24 October at zalando.com, followed by a full launch today.

This isn't the first time that the Rita Ora has made fashion headlines recently. Just last month she partnered up with Primark to launch a new fashion collaboration which "will allow Primark customers to shop her famous style for less".

The first of the ‘multi-season’ Rita Ora x Primark collaboration collections landed in all 430-plus Primark stores across 16 markets on 19 September 2023.