White Stuff opens flagship store at Liverpool ONE

British fashion and lifestyle brand White Stuff has opened a 1,800 sq ft flagship store on Peter’s Lane at Liverpool ONE shopping centre.

Featuring an "elevated design format", the new store is now carrying the brand's new SS24 menswear and womenswear collections.

Jo Jenkins, CEO at White Stuff, said: "The store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products.

"Liverpool ONE is the perfect home to introduce our thoughtful designs and high quality fabrics to the city, in a new store format that truly represents the direction of our brand."

Liverpool ONE has also been selected by fast growing online womenswear brand Sisters & Seekers for a "much anticipated" one-day only sample sale on 9 March 2024. It will be located on South John Street at the popular shopping destination and will bring a curation of the brand’s clothing, activewear and accessories to the city for the first time.

The news follows the recent pop-up activation at Liverpool ONE by online men’s and women’s contemporary clothing and footwear brand, ARNE, which brought its custom-built ‘Grab Machine’ to Paradise Place. Welcoming queues of visitors with the chance to win a pair of ARNE’s ‘Technical Runners’, the activation followed the brand’s two pop-ups at Liverpool ONE in 2023.

Rob Deacon, Asset Management Director at Liverpool ONE, said: "Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands.

"We are proud to welcome White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month."