Whistles has partnered with award-winning London design studio and social enterprise Goldfinger Factory for the festive season, to curate a sustainable Christmas window concept across all 53 Whistles standalone stores.
A total of 610 sustainable plywood Christmas trees have been crafted and hand painted by Goldfinger Factory’s team of expert makers, trainees and volunteers. Goldfinger combines a bespoke furniture and interiors business with a Teaching Academy for less advantaged young people.
The trees can also be purchased throughout November and December from any Whistles standalone stores in exchange for a small donation to Goldfinger Factory, allowing them to continue their important and impactful community work. Small trees are £10, medium trees are £20 and large ones are £30. The trees will be on sale from 24 November.
Marie Cudennec, CEO and co-founder of Goldfinger Factory, says: “Whistles has been so innovative in creating sustainable Christmas windows because they’re selling them on to customers afterwards. What a bold and important move to encourage a sustainable Christmas.”
All proceeds generated will be sent direct to Goldfinger Factory to be invested in line with their overall company mission, contributing towards the running of subsidised craft workshops for the local community, and apprenticeship programmes for young people who are not in education, employment or training.