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Westfield rebrands six European shopping centres

Tom Shearsmith
07 July 2021

Unibail-Rodamco-Westfield (URW) has today announced it will rebrand six of its shopping centres in four European as Westfield destinations in September 2021.

The new branded centres include La Part-Dieu in Lyon, France; La Maquinista and Glories in Barcelona, Spain; Donau Zentrum and Shopping City Süd in Vienna, Austria and CentrO in Oberhausen, Germany.

The news follows the successful opening in March 2021 of a brand new 117,000 sq m Westfield Mall of the Netherlands, the first Westfield branded centre and largest retail, leisure, and entertainment destination of its kind for that country.

Jean-Marie Tritant, CEO of Unibail-Rodamco-Westfield said: “Our portfolio of Westfield destinations in major cities offers global and emerging brands a unique platform that harnesses both physical space and the audience of consumers at our properties. These amazing European assets, with their strong heritage, community contribution and enhanced offer in terms of unique retail, customer service, dynamic events, and opportunity for brand partnerships, are primed to evolve further under the Westfield banner.”

The September launch will be celebrated through a range of global events and experiences connecting Westfield customers around the world, supported by a pan-European marketing and advertising campaign.

Last week, Westfield announced the launch of a five-year partnership with Unilever to provide hygiene soap brand Lifebuoy to all 66 centres in the group’s UK and European property portfolio.

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